+ Identify, create and implement marketing communication and branding strategies
+ Communicate creative ideas in verbal and written form to project stakeholders
+ Create visual design systems, corporate identity and branding
+ Manage creative departments and define assignments, schedules and budget
+ Lead, inspire and enable creative teams to fulfill marketing objectives
+ Manage photographers, printers, trade show, online and print advertisement
+ B-to-B and B–to-C marketing communications
+ Accomplished magazine/catalog art director and publisher
+ Broad experience in: print, online, social, outdoor, packaging and promotional media
+ Expert in Adobe Creative Suite, Microsoft Office and 3-D modeling/sculpting
+ Technical and commercial illustration, product visualization
+ Knowledge of UI/UX design, information architecture
+ Knowledge of HTML, CSS, CMS(WordPress, Joomla), Flash Animation
Berimbau Consulting — Marketing Art Director 4/2013 – Present
+ Experienced marketing project manager/art director.
Marketing communications strategy.
– Created and implemented overall strategy for new product launch.
– Planned/budgeted print advertising campaign, and creative.
Social media content and strategy
– Planned implemented social media campaign in Facebook, LinkedIn and Tweeter.
– Created branding scheme, look and feel, mood for new product.
Online marketing email campaigns
– Created and delivered e-mail blasts and landing pages within marketing objectives.
IntegenX Inc. — Art Director 11/2009 – 4/2013
+ Provided visual/conceptual creative direction to marketing department
+ Developed corporate branding scheme and design assets
+ Created product logos and style guide for corporate ID
+ Led team discussions on branding and visual marketing strategy
+ Created and produced all marketing collateral
+ Managed web development and email campaigns
+ Designed exhibits, packaging, info graphics and motion graphics
+ Developed email campaigns
+ Managed a team of contractors
+ Managed advertising campaigns and ad space purchase
+ Product design, prototyping and 3-D modeling
Career Highlight: IntegenX is a startup biotech company. I helped its marketing efforts by creating its entire corporate look and feel across several channels. As a result, the company has experienced enormous exposure in the market place as the leading provider of Rapid DNA identification systems.
Duty Free World Inc. — Art Director 2/2008 – 8/2009
+ Managed and trained department junior creatives
+ Advised senior management on web marketing communication issues
+ Designed online and print catalogs and marketing collateral
+ Created problem solving strategies, work procedures, job organization systems and graphic filing system
+ Updated/purchased software, hardware and network equipment
+ Researched and purchased large format proofing printer, and developed test printing procedures
+ Procured and advised on the purchase of turnkey self-publishing system
+ Designed/produced Flash animations and websites
Career Highlight: Duty Free World is an inflight duty free products sales company. We created a new branding strategy for all catalogs, saving costs and increasing product desire for buying passengers.
iCreatives — Contract Art Director 2/2007 – 2/2008
+ Improved client corporate ID, packaging and branding standards
+ Designed and produced brochures, flyers and marketing collateral
+ Coordinated and managed vendors, including timelines, budgets and quality control
+ Designed websites and managed web developers
+ Illustrated site plans and floor plans for real estate and construction companies
+ Designed and laid out books (fiction novels)
+ Designed icons and symbols for software interface
Social Affairs Magazine — Art Director 11/2005 – 1/2007
+ Created and implemented organizational framework for a bimonthly 164-page luxury lifestyle magazine
+ Created page structure, style and all design elements. Type, mood and layout grid
+ Hired, managed and trained in-house design staff
+ Set deadlines and led meetings with editor and staff to update issue’s progress and goals
+ Art-directed photo shoots
+ Advised publisher on technical issues pertaining to publication design and printing
+ Performed quality control, pre-press and press checks
Career Highlight: As the first art director of this luxury lifestyle publication I led a team of designers and together with the editor–in-chief created its look and feel taking in consideration market trends and the publisher’s vision. This bi-monthly publication launched successfully and got rave reviews in the local media.
Berimbau Design — Principal 5/1992 – 10/2005
+ Conducted client meetings to assess marketing communication and design needs
+ Created successful marketing communications campaigns
+ Managed projects, budgets and deliverables
+ Created and managed branding strategies and implementation of print and online projects
+ Responsible for conceptualization and design of user interface standards
+ Managed outside web development team
+ Determined efficacy of programs by gathering market data
+ Designed and produced the California Apartment Association’s Perspective Magazine
+ Published Homefront, the Colorado Springs Housing and Building Association bimonthly magazine, which won National Housing and Building Association award for best HBA magazine in 2004
Career Highlight: As principal of Berimbau Design for 13 years I art directed many design and advertising campaigns, earning a reputation as design firm of choice for many biotechnology and embedded systems companies in the San Francisco bay area.
B.S. Graphic Design, San Jose State University
CADRE Institute at San Jose State University – Special studies in 3D graphics
Computer and Software Skills
+ Experienced Mac and PC user
+ Expert knowledge in Adobe Creative Suite, Microsoft Office and 3D illustration/modeling software, including Vue, Zbrush and Modo
+ Motion graphics
+ Knowledge of HTML, CSS and WordPress
+ Fluent in Portuguese
+ Basic Spanish